Financial Reporting Theory Practice Essay Example | Topics and Well Written Essays - 2000 words

Financial Reporting Theory Practice - Essay Example This essay describes the strategic management guidelines of the Morrisons company that have been developed with regard to analysing and writing up this essay. The goal of an essay's analysis is to determine the value of a company as expressed through its choices of strategy and structure. Firstly, the researcher states that such case analysis of a company is critical that it be systematic. The place of financial information is critical in the analysis and presentation of a case study analysis. Awareness of a company’s financial position at a given point in time represents the tangible outcomes of the company’s business strategies and structure. In summary, although Morrisons operated at a profit loss at the mid-way of the financial year for 2006, debt was down, team-work had been enhanced amongst the company, and International Standards for Financial Reporting had been adopted. The massive changes during the financial year, have tapped into environmental opportunities t o be exploited. It is anticipated that revues will increase over the forthcoming year, and future financial terms. It is recommended by the researcher of the essay that Morrisons focus on its alternative fuel sources supply of ethanol. As this leading company sets the standard for other manufacturers it would be in the interest of Morrisons to cultivate its ethanol to increase profits. Also, continued innovation in CSR will ensure Morrisons positive brand image, as well as cut costs in terms of time, money and employee, and of course, environmental impact.