International Strategic Marketing Report based on case study Research Proposal

International Strategic Marketing Report based on case study - Research Proposal Example Other parks include the Disney Cruise line running business in Florida out of Port Canaveral as well as two hotels in addition to the Disneyland Park in California. The constituent generates management fees and royalties on revenues from Tokyo in Tokyo Disneyland as well as in France from Disneyland Paris. The former receives more than sixteen and a half million people every year. The Walt Disney Company also runs media networks with two subcategories namely; Cable Networks and Broadcasting. Among the broadcasting units the company owns and runs the ABC Television Network that ranks that behind CBS and NBC networks. Listed under the cable networks are Disney Channel., ESPN-branded cable networks, and Disney Channel International in addition to shaving major shares in Lifetime and E-Entertainment as well as start-up cable operations among them SoapNet and Too Disney. The mother company also has various consumer products on the market. In this case, Walt Disney Company provides licences for it characters to consumer manufacturers, publishers, and retailers across the globe. Through Disney Stores, the company takes in direct retail business where it produces magazines and books in Europe and in the entire United States. The company also produces other products associated with entertainment including film, computer software, audio software, and video besides those applied in the educational market. Owning the studio entertainment category enables the company to generate a broad range of television animation programs, movies, live stage plays some used in schools, as well as musical recordings. All these products come on the foothill of television distribution, home video, and theoretical Disney film. It creates a television library. The library entails much more apart from Touchstone, Walt Disney pictures, Miramax, and Buena. Scholars posit that strategic management is a function of management